Newspaper sales aren’t what they once were, but the power of the written word is no less important.
Even though how we consume news and media has changed, many of the underlying rules are the same as ever, Here are a few important lessons from journalism school that can help improve your content writing.
Read MoreThanks to a simple analogy about doughnuts and polo mints, I learned more in 30 seconds at the eye hospital today than about eight years of hospital tests. It’s an important lesson for getting your message across.
Read MoreHow do you show off your green credentials in your content without being accused of ‘greenwashing’? Here’s three simple rules to follow.
Read MoreWhat’s your content for? Do you want to entertain, educate, inspire or convince your audience? Here’s a few points to think about.
Read MoreStarting a sentence with AND or BUT can be great for giving your content impact. It’s ok to break the rules, but
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